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Tag Archives: Persuasion
The $144,146,165 Button
Tiny changes can have massive results. Need proof? Â Three buttons in a cab can increase tips 220%.
Posted in Art, Business, Creativity, Food For Thought, Inspiration, Marketing, Persuasion, Psychology
Tagged Disproportionate Results, Persuasion
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The Only Motivation Tip You’ll Ever Need
San Franciscans and New Yorkers spent years fighting to get nutrition information like calorie counts listed on menus. Â After all, if people only knew what kind of crap they were shoveling into their maws they’d surely change their behavior, right? … Continue reading
Posted in Advice, Art, Business, Creativity, Food For Thought, Inspiration, Persuasion, Productivity, Psychology, Quotes, Rationality, Self-Improvement
Tagged Framing, Loss Aversion, Motivation, Persuasion
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It’s Never Easy, Even For The Great Ones
David Ogilvy was the “Father of Advertising”.  In 1962,  Time magazine called him “the most sought-after wizard in today’s advertising industry”.  He, and his eponymous advertising firm, were responsible for some of the world’s most iconic advertising campaigns, like “Don’t leave … Continue reading
Posted in Advice, Art, Business, Creativity, Food For Thought, Inspiration, Marketing, Persuasion, Productivity, Quotes
Tagged Advertising, Copywriting, Editing, Persuasion, Work
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Front-Running
Why does it matter who wins the South Carolina primary next week? Â Why, after votes in only two other states, would a win for Mitt Romney make him the prohibitive favorite? Â It’s an interesting psychological question that reaches far beyond … Continue reading
Posted in Advice, Art, Business, Food For Thought, Inspiration, Marketing, Persuasion, Rationality, Relationships
Tagged Influence, Marketing, Persuasion, Psychology, Rationality, Seth Godin, Social
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How To Befriend Anyone
When Ben Franklin was running for Clerk of the General Assembly, one of his colleagues delivered a speech to the legislature skewering him. This was a problem, because this was a guy Franklin couldn’t afford to just start a feud … Continue reading
Your Brand Is Irrelevant
Branding has been tremendously valuable over the last 100 years or so. Even during the last five or ten years, pundits have been telling people to turn themselves into brands. Brands are identifiable, they stand for something, they signify quality. … Continue reading
Posted in Art, Business, Food For Thought, Inspiration, Persuasion, Relationships, Self-Improvement
Tagged Access, Art, Branding, Brands, Business, Marketing, Persuasion, Relevance
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How To Get Anyone To Help You Do Anything
“If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea.†– Antoine de Saint-Exupery
Posted in Advice, Business, Food For Thought, Negotiation, Persuasion, Quotes, Rationality, Relationships, Self-Improvement
Tagged Motivation, Negotiation, Persuasion, Productivity, Quotes
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Invite, Don’t Sell
Windows and Orbitz provide totally open experiences: you can have whatever you like, anything is possible, but you’re going to have to work for it. Apple and Abercrombie & Kent chose a different direction: both provide totally tailored, curated experiences. … Continue reading
Posted in Art, Business, Food For Thought, Inspiration, Persuasion
Tagged Advertising, Apple, Marketing, Microsoft, Persuasion, Sales, Selling
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Strip-Club-Bathroom Psychology
You ever walk into the bathroom at a nice restaurant, or, so I’ve been told, at a strip club, and been startled when you’re greeted by an older gentleman in an ill-fitting tuxedo with a tray full of hair product, … Continue reading
Posted in Food For Thought, Persuasion, Rationality, Self-Improvement
Tagged Bathroom, Influence, Irrational Behavior, Persuasion, Strip Clubs
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