Tag Archives: Microsoft

Invite, Don’t Sell

Windows and Orbitz provide totally open experiences: you can have whatever you like, anything is possible, but you’re going to have to work for it. Apple and Abercrombie & Kent chose a different direction: both provide totally tailored, curated experiences.  … Continue reading

Posted in Art, Business, Food For Thought, Inspiration, Persuasion | Tagged , , , , , , | 1 Comment