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Tag Archives: Microsoft
Invite, Don’t Sell
Windows and Orbitz provide totally open experiences: you can have whatever you like, anything is possible, but you’re going to have to work for it. Apple and Abercrombie & Kent chose a different direction: both provide totally tailored, curated experiences.Â … Continue reading
Posted in Art, Business, Food For Thought, Inspiration, Persuasion Tagged Advertising, Apple, Marketing, Microsoft, Persuasion, Sales, Selling 1 Comment