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Tag Archives: Advertising
Ad men have known for years that they could make people feel good about a brand or product by telling happy stories. It’s one of the reasons Budweiser spends tens of millions of dollars on advertising during the Superbowl. They’re … Continue reading
More excellent advice from David Ogilvy, founder of one of the preeminent advertising firms in the world: The better you write, the higher you go in Ogilvy & Mather. People who think well, write well. Woolly minded people write woolly memos, woolly letters and … Continue reading
David Ogilvy was the “Father of Advertising”. In 1962, Time magazine called him “the most sought-after wizard in today’s advertising industry”. He, and his eponymous advertising firm, were responsible for some of the world’s most iconic advertising campaigns, like “Don’t leave … Continue reading
Advertising makes you buy things. It makes you like things. It can even makes you remember things. Things that never actually happened to you: It turns out that vivid commercials are incredibly good at tricking the hippocampus (a center of … Continue reading