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Tag Archives: Advertising
Ad men have known for years that they could make people feel good about a brand or product by telling happy stories. Â It’s one of the reasons Budweiser spends tens of millions of dollars on advertising during the Superbowl. Â They’re … Continue reading
More excellent advice from David Ogilvy, founder of one of the preeminent advertising firms in the world: The better you write, the higher you go in Ogilvy & Mather. People whoÂ thinkÂ well,Â writeÂ well. Woolly minded people write woolly memos, woolly letters and … Continue reading
David Ogilvy was the “Father of Advertising”. Â In 1962, Â TimeÂ magazine called him “the most sought-after wizard in today’s advertising industry”. Â He, and his eponymous advertising firm, were responsible for some of the world’s most iconic advertising campaigns, like “Don’t leave … Continue reading
Advertising makes you buy things.Â It makes you like things.Â It can even makes you remember things.Â Things that never actually happened to you: It turns out that vivid commercials are incredibly good at tricking the hippocampus (a center of … Continue reading