Tag Archives: Advertising

Creating False Memories

Posted on May 7, 2012 by AJ Kessler

Ad men have known for years that they could make people feel good about a brand or product by telling happy stories.  It’s one of the reasons Budweiser spends tens of millions of dollars on advertising during the Superbowl.  They’re … Continue reading →

Posted in Choice, Food For Thought, Psychology, Rationality | Tagged , , | 1 Comment

How To Write

Posted on March 24, 2012 by AJ Kessler

More excellent advice from David Ogilvy, founder of one of the preeminent advertising firms in the world: The better you write, the higher you go in Ogilvy & Mather. People who think well, write well. Woolly minded people write woolly memos, woolly letters and … Continue reading →

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It’s Never Easy, Even For The Great Ones

Posted on January 24, 2012 by AJ Kessler

David Ogilvy was the “Father of Advertising”.  In 1962,  Time magazine called him “the most sought-after wizard in today’s advertising industry”.  He, and his eponymous advertising firm, were responsible for some of the world’s most iconic advertising campaigns, like “Don’t leave … Continue reading →

Posted in Advice, Art, Business, Creativity, Food For Thought, Inspiration, Marketing, Persuasion, Productivity, Quotes | Tagged , , , , | Leave a comment

They Can Control Your Mind

Posted on June 23, 2011 by AJ Kessler

Sort of a follow up on the Advertising Works On You post.  Turns out, advertising even works on advertisers.  Two pretty unbelievable clips: (embedding has been disabled, but definitely worth clicking through to see some amazing persuasion techniques in action: … Continue reading →

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Advertising Works On You

Posted on June 4, 2011 by AJ Kessler

Advertising makes you buy things.  It makes you like things.  It can even makes you remember things.  Things that never actually happened to you: It turns out that vivid commercials are incredibly good at tricking the hippocampus (a center of … Continue reading →

Posted in Food For Thought, Rationality, Self-Improvement | Tagged , , , , | 1 Comment

Invite, Don’t Sell

Posted on May 25, 2011 by AJ Kessler

Windows and Orbitz provide totally open experiences: you can have whatever you like, anything is possible, but you’re going to have to work for it. Apple and Abercrombie & Kent chose a different direction: both provide totally tailored, curated experiences.  … Continue reading →

Posted in Art, Business, Food For Thought, Inspiration, Persuasion | Tagged , , , , , , | 1 Comment