Tag Archives: Advertising

Creating False Memories

Ad men have known for years that they could make people feel good about a brand or product by telling happy stories.  It’s one of the reasons Budweiser spends tens of millions of dollars on advertising during the Superbowl.  They’re … Continue reading

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How To Write

More excellent advice from David Ogilvy, founder of one of the preeminent advertising firms in the world: The better you write, the higher you go in Ogilvy & Mather. People who think well, write well. Woolly minded people write woolly memos, woolly letters and … Continue reading

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It’s Never Easy, Even For The Great Ones

David Ogilvy was the “Father of Advertising”.  In 1962,  Time magazine called him “the most sought-after wizard in today’s advertising industry”.  He, and his eponymous advertising firm, were responsible for some of the world’s most iconic advertising campaigns, like “Don’t leave … Continue reading

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They Can Control Your Mind

Sort of a follow up on the Advertising Works On You post.  Turns out, advertising even works on advertisers.  Two pretty unbelievable clips: (embedding has been disabled, but definitely worth clicking through to see some amazing persuasion techniques in action: … Continue reading

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Advertising Works On You

Advertising makes you buy things.  It makes you like things.  It can even makes you remember things.  Things that never actually happened to you: It turns out that vivid commercials are incredibly good at tricking the hippocampus (a center of … Continue reading

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Invite, Don’t Sell

Windows and Orbitz provide totally open experiences: you can have whatever you like, anything is possible, but you’re going to have to work for it. Apple and Abercrombie & Kent chose a different direction: both provide totally tailored, curated experiences.  … Continue reading

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