Tag Archives: Sales

Good Point

The only Powerpoint advice you need, from Seth Godin, reproduced in part here, in case a meteor hits his server and this gem is lost forever: Communication is about getting others to adopt your point of view, to help them … Continue reading

Posted in Advice, Aesthetics, Business, Creativity, Marketing, Persuasion, Quotes, Relationships, Seth Godin | Tagged , , , , | Leave a comment

Diamond Psychology

Most people are probably aware that diamonds aren’t particularly rare and that their price is mostly a function of cartel control over the supply (De Beers) and good advertising.  While this is true, the story behind it is fascinating (and … Continue reading

Posted in Business, Creativity, Food For Thought, Marketing, Persuasion, Psychology, Relationships | Tagged , , , | Leave a comment

How They Use Statistics To Scam You

I guarantee you I could pick 10 stocks that would outperform the market, each year, for the next 10 years.  How? The Dow Jones Industrial Average, or the S&P 500, or Nasdaq, are stock indexes.  A stock index is a … Continue reading

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Invite, Don’t Sell

Windows and Orbitz provide totally open experiences: you can have whatever you like, anything is possible, but you’re going to have to work for it. Apple and Abercrombie & Kent chose a different direction: both provide totally tailored, curated experiences.  … Continue reading

Posted in Art, Business, Food For Thought, Inspiration, Persuasion | Tagged , , , , , , | 1 Comment