Tag Archives: Copywriting

No Adjectives

A tip to improve your writing: Use adverbs instead of adjectives. Abstractly, this is simple.  Difficult in practice.  Instead of describing something’s attributes, you’re forced to either craft each sentence around a verb, or go the Bob Dylan route and … Continue reading

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It’s Never Easy, Even For The Great Ones

David Ogilvy was the “Father of Advertising”.  In 1962,  Time magazine called him “the most sought-after wizard in today’s advertising industry”.  He, and his eponymous advertising firm, were responsible for some of the world’s most iconic advertising campaigns, like “Don’t leave … Continue reading

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