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Tag Archives: Copywriting
A tip to improve your writing: Use adverbs instead of adjectives. Abstractly, this is simple. Â Difficult in practice. Â Instead of describing something’s attributes, you’re forced to either craft each sentence around a verb, or go the Bob Dylan route and … Continue reading
David Ogilvy was the “Father of Advertising”. Â In 1962, Â TimeÂ magazine called him “the most sought-after wizard in today’s advertising industry”. Â He, and his eponymous advertising firm, were responsible for some of the world’s most iconic advertising campaigns, like “Don’t leave … Continue reading