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Tag Archives: Copywriting
No Adjectives
A tip to improve your writing: Use adverbs instead of adjectives. Abstractly, this is simple. Â Difficult in practice. Â Instead of describing something’s attributes, you’re forced to either craft each sentence around a verb, or go the Bob Dylan route and … Continue reading
Posted in Advice, Creativity, Food For Thought, Inspiration
Tagged Adjective, Adverb, Copywriting, Writing
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It’s Never Easy, Even For The Great Ones
David Ogilvy was the “Father of Advertising”.  In 1962,  Time magazine called him “the most sought-after wizard in today’s advertising industry”.  He, and his eponymous advertising firm, were responsible for some of the world’s most iconic advertising campaigns, like “Don’t leave … Continue reading
Posted in Advice, Art, Business, Creativity, Food For Thought, Inspiration, Marketing, Persuasion, Productivity, Quotes
Tagged Advertising, Copywriting, Editing, Persuasion, Work
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