Author Archives: AJ Kessler

Design Is Just Asking “How Do I Maximize Pleasure?”

For a long time, the electronics and computer industry asked “How do I make this work?”  This is understandable.  In any nascent industry, getting something that works out the door is priority number one.  But, even after the functionality hurdle … Continue reading

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Barely Hanging On? Count Backwards to Success

The explosion came from out of nowhere. Flames surround me. I couldn’t see through the glowing white light of burning magnesium. That’s how the “second half” of Dan Ariely’s life began.  After sustaining third degree burns to over 70% of … Continue reading

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Did Boredom Make Species Survival Possible?

Boredom may not be unique to humans, as it seems polar bears and other animals experience some kind of boredom, but did it help our species survive? Boredom is a fascinating thing.  It’s so familiar to people that the dictionary … Continue reading

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There Is Always An Excuse

“I had a bad day, I deserve this.” “I had a great day, I deserve this.” “Well, I’ve already done X.  Y won’t hurt.” “Well, I haven’t done X yet, so I can do Y.” Your mind is disturbingly capable … Continue reading

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Mo’ Money, Mo’ Problems?

I’m unabashedly pro-wealth.  I think the recognition of personal freedoms that allow capitalist systems to function has done more to benefit mankind than any other development since humans discovered how to wield fire.  That said, I’ve thought and written much … Continue reading

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Advertising Works On You

Advertising makes you buy things.  It makes you like things.  It can even makes you remember things.  Things that never actually happened to you: It turns out that vivid commercials are incredibly good at tricking the hippocampus (a center of … Continue reading

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The Tyler Durden Self Help Method

Who is Tyler Durden? All the ways you wish you could be, that’s me. I look like you wanna look, I fuck like you wanna fuck, I am smart, capable, and most importantly, I am free in all the ways … Continue reading

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You’re Always Gonna Be Scared

We’re all scared.  The difference is whether you’re gonna keep moving. An inspiring talk about fear by Merlin Mann: (starts slow, but it’s worth pushing through)   What are you scared of?

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Want To Live Longer? Move

Steven Johnson, successful, middle-aged author and thinker, is moving from New York to San Francisco.  His main reason for moving is to slow down time: Another old friend — my oldest, in fact — wrote an email to me after … Continue reading

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More Shit Won’t Make You Happy

We often hear that having money doesn’t make you happy.  I don’t think most people really believe that though.  Maybe it has something to do with the source.  Most people that say that seem to either not be rich, or … Continue reading

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Conquering Fear

Most people have irrational fears of some sort.  Whether it’s of flying, or confined spaces, or water, or people, the best method is always facing those fears head on.  Click here for an amazing write up of someone who overcame … Continue reading

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Don’t Be Awesome, Be Decent

My girlfriend was telling me a story about her friend while we were driving in the car today.  Some unknown person asked the friend for a favor, which she granted.  “What an awesome thing to do!” I said. In this … Continue reading

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More Hours ≠ More Results

Energy, the capacity to work, is not a finite resource. I really want to believe this.  I often get exhausted though, or sick of working on something, or drained, or just lazy.  My capacity to work seems fluctuates all over … Continue reading

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Save Money By Being Predictable

A lot of people I know either revel in their spontaneity, or wish they could be more spontaneous.  But, people only value spontaneity in tiny amounts.  If you’re spontaneous 24 hours a day, you’re completely unpredictable.  Best case scenario, you … Continue reading

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Giving It Away

I’ve written before about working for free.  It’s still the best way to get into positions or industries you would never have had a chance to get into if you insisted on being paid for your time.  It’s still a … Continue reading

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