Category Archives: Business

The $144,146,165 Button

Tiny changes can have massive results. Need proof?  Three buttons in a cab can increase tips 220%.

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Possibilities

We have more tools available than ever before to accomplish whatever it is we want to accomplish.  And technology changes so fast that you can expect to have access to tools you might not have even dreamed of every few years. Just … Continue reading

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Creating An Ownership Experience

Apple stores are a paradox.  People love them, even though the service is awful.  Yes, the service is better than Best Buy and other big retailers, but it’s still awful.  So why are Apple stores far and away the highest … Continue reading

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Sell Before You Build

Derek Sivers describes a marketing genius’ approach to writing: Marketing guru Jay Abraham, in the pre-internet days, would run classified ads in newspapers and magazines. If he wanted to write a book about something, he’d run a classified ad, taking … Continue reading

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There Is No Speed Limit

Most of the world is designed for the lowest common denominator.  Schools are designed to impart a set amount of knowledge to a diverse group of kids each year.  It doesn’t much matter how smart you are, how interested you … Continue reading

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Spin

[Tom Sawyer] had discovered a great law of human action, without knowing it – namely, that in order to make a man or a boy covet a thing, it is only necessary to make the thing difficult to attain. – … Continue reading

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Filling In The White Spaces

Advice from Peter Thiel’s final CS 183 lecture: There is something importantly singular about each new thing. There is a mini singularity whenever you start a company or make a key life decision. In a very real sense, the life … Continue reading

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Get Used To Hearing No

Before you ever get into a field or a career, you’re probably going to hear someone say “no”.  No, that’s too hard.  No, you don’t have the credentials.  No, you don’t qualify.  No, it’s never going to work out.  No, … Continue reading

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Neil Gaiman on Life

Great speech:

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Smart People Don’t Call Others Stupid

Some really mostly-good advice from Derek Sivers: Being smart means thinking things through – trying to find the real answer, not the first answer. Being stupid means avoiding thinking by jumping to conclusions.Jumping to a conclusion is like quitting a game … Continue reading

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Diamond Psychology

Most people are probably aware that diamonds aren’t particularly rare and that their price is mostly a function of cartel control over the supply (De Beers) and good advertising.  While this is true, the story behind it is fascinating (and … Continue reading

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Dieter Rams on Design: Understand People

Dieter Rams has been successful because he deeply understands people, both physically, psychologically, and how they operate in the world.  He’s not some sort of mind reader: You cannot understand good design if you do not understand people; design is … Continue reading

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Share

For several hundred years now, most businesses have fought to keep things secret.  Ingredients, techniques, processes, suppliers, you name it.  Anything that might be a competitive advantage would attempt to be shielded from competitors and the public.  In fact, the … Continue reading

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Disciplined Mindwandering, or The Benefits of Daydreaming

Jonathan Schooler, the psychologist who helped pioneer the study of insight, has recently begun studying the benefits of daydreams.  His lab has demonstrated that people who consistently engage in more daydreaming score significantly higher on measures of creativity.  To evaluate … Continue reading

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Steal This Idea: Lock Screen Emergency Contact

You, like many people, have a lock on your phone. This is smart: by requiring the user to type in a code or swipe a pattern in order to access the part of the phone that stores sensitive data, you … Continue reading

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