Tag Archives: Dieter Rams

Dieter Rams on Design: Understand People

Dieter Rams has been successful because he deeply understands people, both physically, psychologically, and how they operate in the world.  He’s not some sort of mind reader: You cannot understand good design if you do not understand people; design is … Continue reading

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Dieter Ram’s Ten Principals of Good Design

Good design is innovative The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end … Continue reading

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