Category Archives: Marketing

How To Succeed At Anything

Be so good they can’t ignore you. – Steve Martin Being good is easy to ignore. Lots of people are good. When you’re just good, you give someone else the power to decide your future. Whether it’s a hiring manager, … Continue reading

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It’s Never Easy, Even For The Great Ones

David Ogilvy was the “Father of Advertising”.  In 1962,  Time magazine called him “the most sought-after wizard in today’s advertising industry”.  He, and his eponymous advertising firm, were responsible for some of the world’s most iconic advertising campaigns, like “Don’t leave … Continue reading

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Bad Career Advice: Just Network!

If you’ve ever looked for a job, you’ve undoubtedly been advised that the best way to get a one is through your network.  If you don’t have a network, all experts agree you need to get out and build one. … Continue reading

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Front-Running

Why does it matter who wins the South Carolina primary next week?  Why, after votes in only two other states, would a win for Mitt Romney make him the prohibitive favorite?  It’s an interesting psychological question that reaches far beyond … Continue reading

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