Tag Archives: False Memories

Making Past Experiences Meaningful

Posted on June 4, 2012 by AJ Kessler

Really great advice from Ben Casnocha: By the time the pizza boxes were emptied out, the pool party earlier in the afternoon seemed positively epic. I felt closer to the people with whom I had shared the experience. And those … Continue reading →

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Advertising Works On You

Posted on June 4, 2011 by AJ Kessler

Advertising makes you buy things.  It makes you like things.  It can even makes you remember things.  Things that never actually happened to you: It turns out that vivid commercials are incredibly good at tricking the hippocampus (a center of … Continue reading →

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