Author Archives: AJ Kessler

Biggest Regrets

Bronnie Ware had the opportunity to learn about a lot of people’s regrets.  As a palliative nurse, she cared for those in the last three to twelve weeks of their lives.  The most common regrets she encountered: I wish I’d … Continue reading

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There Is Always A Choice

“He had a gun pointed at me; I had no choice but to shoot him before he shot me.” “It was the only thing I could do.” “There was no other option, I had to do it.” These are all … Continue reading

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The Thank You Economy And Your Tribe

Louis C.K. continues to publicly prove the points championed by the likes of Seth Godin and Gary Vaynerchuk: build your own audience, connect with them, interact with them, let them in on the your secrets, and success will follow. And, … Continue reading

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It’s OK to be Uncomfortable

Sometime in the last two generations, Americans decided that it’s never okay to be uncomfortable.  Any hunger should be sated immediately.  Any pain should be assuaged post haste. Instant gratification not only became a staple of modern life, it became … Continue reading

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The Underdog

The many speak highly of you, but have you really any grounds for satisfaction with yourself if you are the kind of person the many understand? Seneca, Letter VII Seneca’s exhortation of Lucilius to avoid pandering to mass appeal has … Continue reading

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Transparency Erodes, Transparency Builds

Many, many businesses have been snuffed out, and continue to be snuffed out, as the information age matures.  Any industry or producer or provider who relied on a lack of information to succeed has, or will, fail.  People won’t simply … Continue reading

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On Decision Making

A decision without tradeoffs isn’t a decision. Zappos offers me free overnight shipping and a $10 discount after I’ve already ordered?  I don’t even have to think about it. Decision making requires you to confront tradeoffs.  When you learn to relish … Continue reading

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Hope and Fear

They’re not so different: The two of them march in unison like a prisoner and the escort he is handcuffed to.  Fear keeps pace with hope. . . . both belong to amind in suspense, to amind in a state … Continue reading

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A Hell of a Eulogy

Worrying about your legacy is ridiculous.  Fretting over how people you will never meet will come to judge your life is not only rewardless, it’s counter-productive.  It generally inhibits your ability  to focus on how the living, the people you … Continue reading

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How To Choose Friends

Friends are important.  They may have a bigger influence on the direction of your life than anything else.  So isn’t it strange that some of our closest friends just happen to be people we stood next to on the bus … Continue reading

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How To Lose 20 Years Of Your Life

Depending on whose numbers you believe, Americans watch between 2.7 (BLS) and 4.9 (Nielsen) hours of television per day. Per day. Let’s split the difference and call it four hours a day.  If you’re awake on average 16 hours a … Continue reading

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Three Tips To Help Convince People You’re Not A Serial Killer

We deal with a lot of higher level stuff here, like strategy and philosophy, but I want to bring it down for a post to offer some very practical, easy to implement, and essential life tips. Today, I want to … Continue reading

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Why The First “Follower” Is The Most Important

A great lesson on how movements start, explained in this video in under three minutes, by Derek Sivers: It’s the first follower that turns a lone nut into a leader.  When you find a lone nut doing something great, have … Continue reading

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A Plant Frequently Moved Never Grows Strong

A plant which is frequently moved never grows strong. People who spend their whole life traveling abroad end up having plenty of places where they can find hospitality but no real friendships. We place a big emphasis, and not wrongly, … Continue reading

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Hemingway’s Productivity Hack

One of the things I’ve made an effort to get good at is to do the little things as I notice them.  As soon as I notice something that needs to be picked up, or put away, or moved, or … Continue reading

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