At least one study shows that our default setting might be to cheat. Only when we have a bit of time for reflection does our penchant for morality kick in:
Dr Shalvi, Dr Eldar and Dr Bereby-Meyer gave each of 76 volunteers a six-sided die and a cup. Participants were told that a number of them, chosen at random, would earn ten shekels (about $2.50) for each pip of the numeral they rolled on the die. They were then instructed to shake their cups, check the outcome of the rolled die and remember this roll. Next, they were asked to roll the die two more times, to satisfy themselves that it was not loaded, and, that done, to enter the result of the first roll on a computer terminal. Half of the participants were told to complete this procedure within 20 seconds while the others were given no time limit.
The researchers had no way of knowing what numbers participants actually rolled, of course. But they knew, statistically, that the average roll, if people reported honestly, should have been 3.5. This gave them a baseline from which to calculate participants’ honesty. Those forced to enter their results within 20 seconds, the researchers found, reported a mean roll of 4.6. Those who were not under any time pressure reported a mean roll of 3.9. Both groups lied, then. But those who had had more time for reflection lied less.
The lesson: If you want a better shot at an honest answer, don’t make people answer you on the spot. Give them some time to reflect.
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