The concept of “the tipping point” has been bastardized. People now seem use the expression to mean that there’s some sort of silver bullet or fatal flaw. If you could just do this one thing, or eliminate this one flaw, you’d go viral.
The truth is, complex problems don’t generally have simple solutions. Rarely does making one tiny change produce massive results. And, even when that is the case, it’s pretty hard to tell which change to make ahead of time. While it’s often easy to cite the one change that did produce a huge difference after the huge difference has happened, it’s never easy to see it ahead of time.
So don’t be discouraged when fixing one little thing doesn’t turn it all around. It takes lots of improvements over lots of different variables before you’re likely to make that big breakthrough. Keep working to improve as many different little things as possible, and eventually you will hit on the right things that cause that viral success.
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