When Precision Is Detrimental

Precision is generally good. It generally feels good. I’ve used camera lenses that have been precisely machined and mated to particular camera bodies. They’re about as perfect as can be and they were a joy to use.

Peter Drucker famously said that “What gets measured gets managed.” Well, we’re getting to the point were we can measure the formerly unimaginable, not just the unmeasurable or even the unknown.

 

Being able to measure minutely can be wonderful. The company that produced that video uses their technology to test things to make sure they’re properly manufactured. That’s good. Those measurements lead to improvements, which lead to safer airplanes and propane tanks. But at a certain point, finer and more accurate measurements don’t produce worthwhile improvements. Bloggers have talked about this for a while now (“Don’t pour more time into SEO; pour more time into writing great content!”), but it applies to every industry. Your products could always be more precise. There is always stuff to tune, or to fix, or to improve to that nth degree.

Don’t let precision be an excuse for not shipping.

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